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Seoul Accommodation Guide: The Best Areas to Stay for First-Time Visitors (No Fluff, Just Facts)

When we first started planning our trip to Seoul, we had no idea just how overwhelming choosing where to stay would be. Every blog and guidebook seemed to recommend the same few neighborhoods, but we quickly realized that Seoul is too big and diverse to be covered by a one-size-fits-all answer. Like true travel nerds, we spent hours (okay, days) researching maps, reviews, and videos to figure out which areas would actually fit our travel style.

After days of searching, we finally got a feel for how each part of Seoul looks, sounds.  Then when we visited each neighboorhoods it was clear to us which one we preffered. So here’s everything we learned to help you find your perfect base in this incredible city. Read till the end to find out where we actually stayed (and why we’d do it all over again).

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How Many Neighborhoods Does Seoul Have

Seoul is a massive city, home to nearly 10 million people, and it’s divided into 25 districts (called gu), which are further broken down into over 400 neighborhoods (dong). Each district has its own personality: from Gangnam’s modern luxury and Hongdae’s youthful buzz to Insadong’s cultural charm and Itaewon’s international flair. Since Seoul is so spread out, selecting the right neighborhood can significantly impact your trip experience. Whether you want to be close to palaces, cafés, nightlife, or nature, there’s a corner of the city that fits perfectly, and that’s precisely what this guide will help you find.

Where to Stay in Seoul (& Why)

With so many districts to choose from, finding the right place to stay can feel like a full-time research project (which it was for us 😅). In this guide, we’ll break down each major neighborhood, explaining why it’s worth staying there, what kind of traveler it suits best, and what you can expect nearby. Whether you want shopping, nightlife, culture, or calm, there’s a perfect base waiting for you. But in the end, it all comes down to your travel style and preferences,because in Seoul, there’s no single “best” area, only the one that fits you best.

Myeongdong (명동)

Myeongdong is one of Seoul’s most popular and central neighborhoods, famous for its lively shopping streets, endless K-beauty stores, fashion boutiques, and street food stalls that come alive after dark. It’s the perfect base for first-time visitors who want to be in the middle of the action, close to major attractions, historic sites, and bustling markets. With strong public transport links and Seoul Station just a 10-minute walk away, getting around the city couldn’t be easier. What truly sets Myeongdong apart is its unbeatable convenience; you can shop, eat, and explore all within steps of your hotel.

The Pros of Staying in Myeongdong

  • Super central location. You’re right in the middle of Seoul, with quick and easy access to major attractions and subway lines.
  • Perfect for first-time visitors. Everything you need, food, shops, and transport, is within walking distance.
  • Amazing shopping scene. From K-beauty and fashion to souvenirs, you can shop ‘til you drop without leaving the area.
  • Great local food and cafés. Street food stalls, trendy restaurants, and cute cafés are everywhere.
  • Lively yet convenient. The area stays energetic all day, with both locals and tourists keeping it vibrant.
  • Ideal for sightseeing. You’re only minutes from Seoul’s top spots like Namsan Tower, Gwangjang Market, and the royal palaces.

The Cons of Staying in Myeongdong

  • Crowds, especially on weekends. The area is one of Seoul’s busiest, and the main shopping streets can feel packed from morning until late evening.
  • Less local vibe at night. While locals shop and eat here, many businesses cater mainly to tourists, so it can feel a bit commercial once you’ve explored a few blocks.
  • Early closures. Unlike nightlife districts like Hongdae or Itaewon, most shops and food stalls close around 10 p.m., so the area quiets down earlier than you might expect.
  • Limited bars and nightlife. If you’re looking for craft cocktails or live music, you’ll probably need to hop on the subway to Hongdae or Itaewon.
  • Can feel repetitive. After a day or two, the mix of K-beauty shops and food stalls might start to blend, which can be great fun at first, but is not ideal for extended stays.
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Things to Do Near Myeongdong

  • Myeongdong Shopping Street. The area’s main attraction is packed with fashion boutiques, K-beauty shops, and street food stalls that come alive every evening.
  • Myeongdong Cathedral. A striking Gothic-style church standing tall amid modern high-rises, a peaceful escape in the middle of the buzz.
  • Myeongdong NANTA Theatre. Catch this world-famous non-verbal comedy and cooking show, hilarious and easy to enjoy even if you don’t speak Korean.
  • Namdaemun Market. One of Seoul’s oldest traditional markets, perfect for sampling street food, purchasingsouvenirs, and experiencing a taste of local life.
  • Deoksugung Palace. A beautiful palace complex surrounded by a park, famous for its stone wall path and changing of the guard ceremony.
  • LOTTE Department Store. A massive 14-story shopping mall with high-end brands, dining floors, and an incredible food hall.
  • Namsan Tower (N Seoul Tower). Seoul’s iconic observation tower, best reached by the Namsan Cable Car, offers unbeatable city views, especially at sunset.
  • Namsangol Hanok Village. A recreated traditional village with restored hanok houses, gardens, and cultural programs just a short stroll from Myeongdong.

Hotels We Considered Booking in Myeongdong

Gangnam (강남)

Gangnam is Seoul’s glitzy, modern district made famous by the global hit “Gangnam Style.” It’s where sleek skyscrapers meet luxury boutiques, stylish cafés, and cutting-edge beauty clinics. This area is perfect for travelers who love a vibrant city atmosphere, designer shopping, and a taste of Seoul’s modern lifestyle. Think K-pop agencies, rooftop bars, high-end restaurants, and chic hotels. Gangnam is where the city’s energy feels young, polished, and ambitious. Though it’s a bit farther south of the main tourist sights, it’s well-connected by subway, making it easy to reach the rest of the city.

The Pros of Staying in Gangnam

  • Trendy and modern vibe. Perfect for those who enjoy stylish cafés, shopping malls, and a more polished side of Seoul.
  • Amazing dining and nightlife. From upscale restaurants to late-night bars and lounges, Gangnam comes alive after dark.
  • Shopper’s paradise. Explore COEX Mall, Garosu-gil, and designer stores lining the main boulevard.
  • Great hotel options. Choose from chic boutique hotels to 5-star stays with skyline views.
  • Excellent transport. Multiple subway lines and buses make it easy to get anywhere in Seoul.
  • Safe and clean. Streets are well-maintained, and it’s one of the safest areas to walk around, even late at night.

The Cons of Staying in Gangnam

  • Further from historical attractions. Expect longer travel times to destinations such as Gyeongbokgung Palace or Bukchon.
  • More expensive. Food, hotels, and shopping tend to cost more than in other neighborhoods.
  • Can feel business-like. The area is sleek but lacks the traditional or cozy charm of Seoul.
  • Busy traffic. Gangnam’s wide roads often result in frequent congestion; plan extra time for taxis or buses.
  • Less walkable sightseeing. Attractions are more spread out, so you’ll rely on public transport more often.

Things to Do Near Gangnam

  • COEX Mall & Starfield Library. One of Asia’s largest underground malls featuring the Insta-famous library, aquarium, and tons of shops.
  • Bongeunsa Temple. A beautiful Buddhist temple offering a peaceful contrast to Gangnam’s modern skyline.
  • Garosu-gil (Sinsa-dong). Tree-lined shopping street filled with trendy boutiques, art galleries, and coffee spots.
  • Seonjeongneung Royal Tombs. A UNESCO site and green oasis tucked between office towers.
  • Gangnam Station Shopping Street. Underground malls and K-beauty stores are perfect for bargain finds.
  • SMTOWN Museum (if reopened). A must for K-pop fans, dedicated to the history and artists of SM Entertainment.
  • Apgujeong Rodeo Street. Seoul’s version of Rodeo Drive, known for its luxury fashion and celebrity sightings.

Hotels We Considered Booking in Gangnam

Hongdae / Mapo-area (홍대 / 마포구)

If you’re looking for Seoul’s cool, artsy side, Hongdae (short for Hongik University) in the Mapo District is where the city’s creative heartbeat lives. It’s packed with street performers, indie music venues, trendy cafés, art markets, and vintage shops, the kind of place where something is always happening. This area is popular with younger travelers, students, and night owls who seek a fun, social atmosphere without breaking the bank. You’ll find everything from quirky guesthouses to stylish boutique hotels, and the best part is that you’re still well-connected to central Seoul by subway.

The Pros of Staying in Hongdae / Mapo

  • Fun and youthful vibe. Ideal for travelers who love live music, street art, and a vibrant creative atmosphere.
  • Budget-friendly options. There are plenty of affordable hotels, hostels, and guesthouses.
  • Lively nightlife. Clubs, bars, and cafés stay open late, making them perfect for those who enjoy staying out past midnight.
  • Great for foodies. Try Korean BBQ, fried chicken, or late-night tteokbokki from local stalls.
  • Shopping with personality. Independent boutiques, local designers, and unique souvenirs.
  • Easy access to transport. Connected by Line 2, AREX (to Incheon Airport), and Gyeongui-Jungang Line.

The Cons of Staying in Hongdae / Mapo

  • It can get loud at night. The party scene is fun, but not ideal if you’re after quiet evenings.
  • Less traditional charm. You won’t find palaces or hanoks here; it’s all modern and youthful.
  • Crowded weekends. Expect packed streets, especially around Hongdae Walking Street.
  • Rooms can be small. Many hotels cater to younger travelers or those with short stays, so don’t expect large suites.
  • Not the best for families. The energetic nightlife might be too much if you’re traveling with kids.

Things to Do Near Hongdae

  • Hongdae Walking Street. Street performers, buskers, and art markets fill this lively pedestrian zone.
  • Hongik University Street. Packed with shops, cafés, and restaurants, it’s the center of youth culture.
  • Yeonnam-dong. A trendy, quieter area nearby with charming cafés, brunch spots, and boutiques.
  • Gyeongui Line Forest Park. A peaceful linear park perfect for walks, coffee breaks, or people-watching.
  • KT&G Sangsangmadang. A creative hub with art exhibitions, indie films, and design shops.
  • Trick Eye Museum. Fun 3D illusion art gallery, great for quirky photos and rainy days.
  • Mangwon Market. A local favorite nearby with authentic Korean street food and home-style eats.

Hotels We Considered Booking in Hongdae / Mapo

Insadong / Jongno / Bukchon Hanok Village

If you want to experience traditional Seoul, this is where you should stay. The Insadong–Jongno area, including Bukchon Hanok Village, is the historic heart of the city, filled with tea houses, art galleries, hanbok rental shops, palaces, and traditional Korean houses (hanok). It’s perfect for travelers who love culture, history, and photography. Every alley feels like a walk through time, with the buzz of modern Seoul just steps away. From here, you can easily explore major sights like Gyeongbokgung Palace, Changdeokgung Palace, and Jogyesa Temple, all within walking distance.

The Pros of Staying in Insadong / Jongno / Bukchon

  • Cultural and historic charm. Surrounded by ancient palaces, temples, and traditional architecture.
  • Central location. Easy access to major attractions and the rest of Seoul via subway.
  • Unique accommodation. Stay in a restored hanok guesthouse or boutique hotel for an authentic Korean experience.
  • Perfect for sightseeing. You can walk to multiple UNESCO-listed sites and royal palaces.
  • Great for photos. Narrow alleys, wooden houses, and hanbok rentals make it one of the most picturesque parts of Seoul.
  • Traditional tea houses & restaurants. Ideal for travelers who enjoy calm cultural experiences and Korean cuisine.

The Cons of Staying in Insadong / Jongno / Bukchon

  • Quieter at night. After shops and tea houses close, the area can feel calm or even too quiet.
  • Limited nightlife. You’ll need to go to Hongdae or Itaewon for late-night bars or clubs.
  • Touristy at peak hours. Especially in Bukchon Hanok Village, where crowds gather for photos.
  • Fewer modern hotel chains. Hanok stays are charming but may lack large amenities, such as gyms or pools.
  • Traffic congestion. Narrow streets can make taxis and buses move slowly during the day.

Things to Do Near Insadong / Jongno / Bukchon

  • Gyeongbokgung Palace. The grandest of Seoul’s palaces and home to the changing of the guard ceremony.
  • Bukchon Hanok Village. Wander through hundreds of traditional houses and enjoy sweeping views of the city.
  • Changdeokgung Palace & Huwon Secret Garden. A UNESCO World Heritage site known for its beautiful royal gardens.
  • Jogyesa Temple. A peaceful Buddhist temple with colorful lanterns in the middle of the city.
  • Insadong Street. Lined with antique shops, calligraphy stores, and tea houses, perfect for slow browsing.
  • Ikseon-dong Hanok Village. A trendy twist on tradition, featuring cafes and boutiques in restored hanoks.
  • Cheonggyecheon Stream. A relaxing walkway with bridges and lights running right through downtown Seoul.

Hotels We Considered Booking in Insadong / Jongno / Bukchon

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Itaewon (이태원)

If Seoul had a neighborhood that never sleeps, it would be Itaewon. Known for its international vibe, global food scene, and vibrant nightlife, Itaewon attracts both locals and travelers from all over the world. You’ll hear multiple languages on the streets, find cuisines from nearly every continent, and discover some of Seoul’s most eclectic shops, rooftop bars, and late-night spots. It’s the perfect base for travelers who love social energy, great food, and cultural diversity, all set against the backdrop of Seoul’s modern skyline.

The Pros of Staying in Itaewon

  • Global food hub. From authentic Middle Eastern and Mexican food to vegan cafés and fine dining, you’ll find everything here.
  • Lively nightlife. Packed with rooftop bars, speakeasies, and clubs that stay open late.
  • Cultural diversity. A great mix of locals, expats, and travelers perfect for meeting new people.
  • Central location. Easy access to popular areas like Myeongdong, Gangnam, and Namsan Tower.
  • Trendy accommodations. Chic hotels, boutique stays, and stylish apartments overlooking the city.
  • Unique shopping. Explore quirky vintage stores and local designer boutiques.

The Cons of Staying in Itaewon

  • It can be noisy at night. Especially on weekends, nightlife here goes late into the morning.
  • Hilly terrain. Expect steep streets and plenty of uphill walking.
  • Less traditional atmosphere. You won’t find many hanoks or historical landmarks in this area.
  • Busy weekends. Popular with both locals and tourists, it can get crowded quickly.
  • Limited parking. Not ideal if you’re driving, with narrow streets and few parking spaces.

Things to Do Near Itaewon

  • Namsan Tower (N Seoul Tower). Waddle or take a cable car up Namsan Mountain for stunning panoramic city views.
  • Leeum Samsung Museum of Art. A beautifully designed museum blending traditional and contemporary Korean art.
  • Itaewon Global Village Festival. Annual street festival celebrating music, food, and cultures from around the world.
  • Itaewon Antique Street. Hunt for unique collectibles and vintage furniture along this charming stretch.
  • War Memorial of Korea. An insightful museum just a short taxi or subway ride away.
  • Hangang Park. Stroll or rent bikes along the riverbanks perfect for sunset views.

Hotels We Considered Booking in Itaewon

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Yeouido/Yeongdeungpo Area

Known as Seoul’s financial district, Yeouido is a sleek island on the Han River surrounded by skyscrapers, parks, and some of the city’s best river views. It’s home to the National Assembly, major broadcasting stations, and the famous Yeouido Hangang Park, where locals picnic under cherry blossoms each spring. The neighboring Yeongdeungpo area offers a more local vibe with massive shopping centers, markets, and affordable dining options. Together, they make a great base for travelers who prefer a peaceful, modern atmosphere with easy river access and less of the tourist rush.

The Pros of Staying in Yeouido / Yeongdeungpo

  • Peaceful and spacious. Wide streets, riverside parks, and fewer crowds than central Seoul.
  • Great for cherry blossoms. Yeouido Hangang Park is one of Seoul’s most famous springtime spots.
  • Upscale hotels. Plenty of luxury and business-class options with beautiful river or skyline views.
  • Convenient transport. Subway Line 5 and 9 connect you easily to Gangnam, Hongdae, and central Seoul.
  • Perfect for joggers and cyclists. The Han River paths are ideal for morning runs or sunset rides.
  • Fantastic shopping. Explore IFC Mall, Times Square Mall, or Yeongdeungpo Market nearby.

The Cons of Staying in Yeouido / Yeongdeungpo

  • Peaceful and spacious. Wide streets, riverside parks, and fewer crowds than central Seoul.
  • Great for cherry blossoms. Yeouido Hangang Park is one of Seoul’s most famous springtime spots.
  • Upscale hotels. Plenty of luxury and business-class options with beautiful river or skyline views.
  • Convenient transport. Subway Line 5 and 9 connect you easily to Gangnam, Hongdae, and central Seoul.
  • Perfect for joggers and cyclists. The Han River paths are ideal for morning runs or sunset rides.
  • Fantastic shopping. Explore IFC Mall, Times Square Mall, or Yeongdeungpo Market nearby.

Things to Do Near Yeouido / Yeongdeungpo

  • Yeouido Hangang Park. Waddle, cycle, or picnic by the river, especially stunning during cherry blossom season.
  • 63 Building. Visit the observation deck, aquarium, or art gallery in one of Seoul’s iconic skyscrapers.
  • IFC Mall. A huge underground complex with global brands, restaurants, and a movie theater.
  • Yeongdeungpo Times Square Mall. One of the largest malls in Seoul, featuring shops, cafés, and cinemas.
  • Yeouido Full Gospel Church. One of the biggest churches in the world often hosts gospel performances.
  • Eland Han River Cruise. Take a relaxing cruise along the Han River for gorgeous night views of Seoul.

Hotels We Considered Booking in Yeouido/Yeongdeungpo

Seongsu-dong & Seoul Forest 

If you’re after a stylish yet laid-back side of Seoul, Seongsu-dong (성수동), right beside Seoul Forest, is the perfect place to stay. Once an industrial zone filled with shoe factories, Seongsu has transformed into Seoul’s creative hub, full of renovated warehouses, concept cafés, art spaces, and designer shops. It’s quieter than Hongdae or Gangnam but every bit as cool, offering a mix of urban charm and green calm thanks to its proximity to Seoul Forest.

The Pros of Staying in Seongsu-dong / Seoul Forest

  • Trendy yet peaceful. Stylish cafés and art spaces without the hectic tourist crowds.
  • Nature nearby. Walk straight into Seoul Forest, one of the city’s most beautiful parks.
  • Local vibe. Popular among young locals and creatives — you’ll see fewer tour groups here.
  • Excellent cafés and restaurants. Home to Seoul’s best coffee spots, brunch cafés, and bakeries.
  • Good transport links. Seongsu and Seoul Forest Stations (Line 2 & Bundang Line) make it easy to reach Gangnam, Myeongdong, or Hongdae.
  • Perfect for photography lovers. Every corner has modern architecture, murals, or minimalist design.

The Cons of Staying in Seongsu-dong / Seoul Forest

  • Further from major tourist sites. You’ll need to take the subway (20–30 minutes) to reach central attractions like Gyeongbokgung or Myeongdong.
  • Limited nightlife. While it’s lively during the day, most cafés and shops close early.
  • Fewer hotel chains. Boutique hotels and smaller stays dominate, offering a charming experience, but not for everyone.
  • Can feel too quiet. If you want constant buzz and late-night options, this area might feel subdued.

Things to Do Near Seongsu-dong & Seoul Forest

  • Seoul Forest (서울숲). A huge park with waddling trails, deer enclosures, and picnic spots perfect for a relaxed day outdoors.
  • Cafe Onion Seongsu. The most famous industrial-chic café in Seoul is set in a renovated factory.
  • Daelim Changgo Gallery. A unique cultural space combining art exhibitions and pop-up stores.
  • Understand Avenue. A colorful container village filled with indie shops and eco-friendly brands.
  • Ttukseom Hangang Park. A short walk away, offering riverside views and bike rentals.
  • SM Entertainment HQ. K-pop fans can swing by the new SM headquarters for photo ops.
  • Earth Library & Layers Seongsu. Trendy lifestyle stores showcasing Korean fashion and design.

Hotels We Considered Booking in Seongsu-dong / Seoul Forest

  • Hotel POCO Seongsu. Chic and modern boutique stays with cozy rooms near Seoul Forest Station.
  • Urban Stay Seongsu. Industrial-style guesthouse featuring minimalist rooms and a local café vibe.
  • ROOF23 Seongsu. An affordable and trendy option with rooftop views overlooking the city.
  • Union Hotel Seoul. Stylish new stay offering comfort, a fitness center, and easy access to both Seongsu and Seoul Forest.

Where to Stay in Seoul: Neighborhood Overview & Quick Comparison

NeighborhoodWhy Stay HereProsConsIdeal For
Myeongdong (명동)The most central and convenient area for first-time visitors. Great for shopping, food, and easy transport.Super central location. Great for shopping (K-beauty, fashion). Excellent subway connections. Street food and cafés everywhere.Very crowded, especially on weekends. Closes early around 10 PM. Limited nightlife. Can feel repetitive after a few days.First-time visitors, shoppers, foodies.
Gangnam (강남)Seoul’s modern and upscale district with K-pop energy, luxury shopping, and nightlife.Trendy and polished vibe. Great dining and nightlife. COEX Mall and designer stores nearby. Excellent transport links.Farther from historical attractions. More expensive overall. Busy traffic. Less walkable between sights.Luxury travelers, couples, nightlife lovers.
Hongdae / Mapo (홍대 / 마포구)The creative heart of Seoul, filled with street art, live music, and youth culture.Fun, artistic atmosphere. Budget-friendly stays. Vibrant nightlife. Great local food and shopping. Good subway and airport access.Can be noisy at night. Not very traditional. Crowded on weekends. Smaller hotel rooms.Young travelers, backpackers, art and music lovers.
Insadong / Jongno / Bukchon (인사동 / 종로 / 북촌)The historic and cultural center of Seoul surrounded by palaces, temples, and hanok villages.Full of culture and tradition. Walkable to major palaces. Hanok guesthouses and tea houses. Great photo opportunities.Quiet at night. Tourist crowds during the day. Fewer large hotels. Traffic can be slow.Culture seekers, photographers, families.
Itaewon (이태원)International, social, and diverse area known for global food and nightlife.Huge variety of restaurants. Busy nightlife scene. Central and well-connected. Great for meeting people.Noisy at night, especially weekends. Steep streets. Less traditional atmosphere. Limited parking.Nightlife lovers, expats, social travelers.
Yeouido / Yeongdeungpo (여의도 / 영등포)Modern riverside district with parks, cherry blossoms, and shopping malls.Peaceful and clean. Beautiful parks and Han River views. Excellent for cycling and jogging. Quality hotels and transport links.Farther from central attractions. Quiet at night. Limited budget options.Couples, business travelers, relaxed stays.
Seongsu-dong / Seoul Forest (성수동 / 서울숲)Trendy, creative neighborhood with cafés, art spaces, and a mix of urban and natural charm.Stylish and peaceful. Near Seoul Forest. Great cafés, design stores, and local vibe. Well-connected to subway lines.20–30 minutes to main tourist sights. Limited nightlife. Mostly boutique hotels.Coffee lovers, creatives, relaxed travelers.

Where to Stay in Seoul on a Budget

Traveling in Seoul on a budget is absolutely doable; you’ll find plenty of affordable hotels and guesthouses that still offer comfort, convenience, and great locations. Here are a few solid picks that give you great value for money in various locations.

  • Philstay Myeongdong Station. Right in the heart of Myeongdong, steps from the subway. Offers both private rooms and dorm beds. Clean, central, and perfect for sightseeing without long commutes.
  • Hithere Guesthouse. A cozy stay in Hongdae, one of Seoul’s liveliest districts. They have double rooms with breakfast included. Many love the rooftop terrace, shared kitchen, and super-friendly hosts.
  • Hotel Lemong in Insadong. This small boutique hotel offers peaceful rooms with breakfast included. Expect a quiet atmosphere, a delicious morning spread, and a central location near Seoul’s palaces.
  • Aiden by Best Western Cheongdam. A modern and comfortable hotel in Gangnam. Spacious rooms, welcoming staff, and easy access to Seoul’s upscale shopping streets.
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Where We Stayed in Seoul for 11 Days

We based ourselves in Insadong, one of Seoul’s most charming and cultural neighborhoods. It was the perfect area for our stay, surrounded by traditional tea houses, local shops, and art galleries, yet just a short walk from major sights like Gyeongbokgung Palace and Bukchon Hanok Village. The Anguk, Jongno 3-ga, and Jonggak subway stations were only minutes away, making it super easy to explore the rest of the city. It felt central, safe, and full of character, a great spot for first-time visitors who want both culture and convenience.

As for accommodation, we stayed at Hotel Lemong in Insadong during our 11 days in Seoul, and it turned out to be exactly what we were looking for: affordable, central, and comfortable enough for an extended stay. This small boutique hotel offers peaceful rooms, a delicious breakfast each morning, and a calm atmosphere that provides a welcome respite from the city’s energy. The location was perfect, we could easily walk to the palaces, Bukchon Hanok Village, and even Myeongdong. We especially loved the friendly staff, cozy design, and how quiet it stayed at night, even though it’s right in the heart of Seoul. You can read our full review of the hotel here: Our Review of Hotel Lemong in Seoul.

No matter what kind of traveler you are, Seoul has a neighborhood that fits you, from the buzzing streets of Myeongdong and the creative corners of Hongdae to the calm riverside vibes of Yeouido or the cultural charm of Insadong. Each district shows a different side of the city, and that’s what makes Seoul so special: it’s modern and traditional, fast-paced yet peaceful, all at once.

For us, basing ourselves in Insadong was just right, central, cultural, and full of little discoveries every day. But wherever you choose to stay, you’ll find that Seoul’s neighborhoods each tell their own story, one delicious meal, friendly smile, or unexpected alley at a time.

Pack your bag and explore Seoul!

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