When we started our road trip towards Switzerland, we didn’t know what to expect. The pictures online looked like a fairytale; it was even more beautiful when we arrived. Switzerland is a traveler’s dream destination—a land of soaring alpine peaks, serene lakes, and charming villages. But beyond the perfect landscapes, Switzerland has cultural quirks, historical depth, and unique customs that will make your visit unforgettable. Whether you’re planning your first trip or are a seasoned traveler, here are the key things you should know before you embark on your Swiss adventure.

  • Name: The Swiss Confederation 
  • Capital: Bern 
  • Land area: 41.285 km² 
  • Population:  8.85 million (as of 2023)
  • Official language:  German, French, Italian, and Romansh 
  • Regions of Switzerland: Switzerland is divided into 26 cantons, and you can find three distinct geographical regions. 
  • Flag of Switzerland: The national flag of Switzerland displays a white cross in the center of a square red field. The white cross is known as the Swiss cross or the federal cross. The Swiss flag traditionally stands for freedom, honor, and fidelity. The motto “Honor et Fidelitas” was inscribed on the cross of several Swiss mercenary flags of the 18th century. In modern times, through association with consistent Swiss policy, the flag has also come to mean neutrality, democracy, peace, and refuge.

Switzerland has four national languages: German, French, Italian, and Romansh. The language you encounter will depend on the region you’re visiting. Zurich leans German, Geneva speaks French, Lugano charms you with Italian, and a small section of the eastern region speaks Romansh, a language with roots in Latin. Switching languages is a part of daily life here, adding to the country’s cultural richness.

In Switzerland, time runs like clockwork—literally! Swiss trains are renowned for precision, often arriving at the exact minute. This reminded us of Japan, where the trains and the subway never arrived or left late. This time commitment to punctuality extends to daily life for the Swiss, so if you have a dinner reservation or an appointment, plan to be on time.

Prepare to indulge! Switzerland is home to some of the finest chocolate brands in the world, including Lindt, Toblerone, and Läderach. Equally famous is Swiss cheese—fondue and raclette are must-try culinary experiences. Pair them with locally produced wines for an authentic Swiss feast.

Switzerland’s laws reflect its orderly nature and care for the environment. Did you know it’s illegal to mow your lawn on Sundays or flush your toilet late at night in some apartments? The country’s love for peace and quiet is as strong as its love for chocolate. Another intriguing law is the one saying if you have one guinea pig, you MUST own at least two guinea pigs. Sometimes, people end up with just one guinea pig and need another quickly. Luckily, a woman named Priska Kung “rents out” guinea pigs. They consider it cruel for social animals to live alone!

Switzerland has famously stayed neutral in international conflicts since the early 19th century. This neutrality has made Geneva the headquarters of the Red Cross and the United Nations’ European offices. Visiting these institutions offers a glimpse into the country’s humanitarian legacy.

The Glacier Express and Bernina Express are two of the most scenic train routes in the world. These rides take you through dramatic mountain passes, over stone bridges, and past picturesque villages, making them a must-do for travelers who want to soak in Switzerland’s natural beauty.

2019 Switzerland exported approximately 20.6 million watches, valued at around 21.7 billion Swiss francs. Swiss watches are famous for their exceptional quality, craftsmanship, and innovation. Notable watch brands include Rolex, Omega, Swatch, and Patek Philippe.

Switzerland is home to approximately 1,700 cable cars, which serve various purposes, including transportation, tourism, and recreation. These cable cars provide stunning views of the country’s beautiful landscapes and mountains. Among the most renowned cable cars are the Titlis Rotair, the Matterhorn Glacier Paradise, and the Schilthorn Piz Gloria.

Switzerland is a land of lakes, with more than 1,500 of them covering about 6% of its surface area. The largest and most famous ones are Lake Geneva, Lake Zurich, Lake Constance, and Lake Lugano. The lakes provide scenic beauty, drinking water, hydroelectric power, and recreational opportunities. You can swim, sail, fish, or relax by the shore.

If you enjoy coffee, you’ll appreciate this aspect of Switzerland. The average Swiss person drinks approximately 7.9 kg (17.4 lbs) of coffee yearly, which is about three cups per day—more than any other European country. Coffee is an integral part of Swiss culture and can be enjoyed in various forms, such as espresso, cappuccino, latte, or mocha. Switzerland is also home to Nespresso, the well-known coffee capsule system.

Founded in 1863 by Henry Dunant, the Red Cross has roots in Geneva. Today, visitors can explore the International Red Cross and Red Crescent Museum, which offers a moving look at global humanitarian efforts.

The Gotthard Base Tunnel is the longest and deepest railway tunnel in the world, extending 57 kilometers (35 miles) beneath the Swiss Alps. It links Switzerland’s northern and southern regions, cutting the travel time between Zurich and Milan by approximately one hour. The tunnel was inaugurated in 2016, following 17 years of construction and at a cost exceeding 12 billion Swiss francs.

Switzerland is renowned for its vibrant dairy industry. According to the Food and Agriculture Organization, the country boasts the highest number of cows per capita in Europe, with approximately 1.6 million cows. These cows primarily contribute to dairy production but are also used for meat and leather. What distinguishes Swiss cows is their well-being; they are well cared for and are provided with regular exercise, access to fresh air, and a diet of natural feed. The Swiss place a high priority on animal welfare, which results in healthier livestock and high-quality products derived from them.

Yes, Switzerland is one of the most expensive countries in the world. However, the breathtaking views, efficient infrastructure, and high-quality experiences justify the cost. A cup of coffee comes in at 4.2 CHF (around€4), a public transport ticket at 2.5 CHF, a three-course meal at 35 CHF, and a movie ticket at 18 CHF. However, the country’s quality of life measures up. According to the World Happiness Report, it was rated the 3rd happiest country in the world in 2020! To save money, consider rail passes, cook your own meals occasionally, and look for free or discounted attractions. 

But as a visitor you can also take advantage of tax-free shopping. Switzerland offers various beautiful souvenirs, from embroidered linen and woodcarvings to pocket knives, drafting sets, and other precision instruments that can quickly be shipped back home. 

In 2019, Switzerland submitted approximately 988 patent applications per million inhabitants, more than three times the global average of 295. Additionally, Switzerland is a leader in innovation, ranking first in the Global Innovation Index 2020, a report that evaluates the innovation performance of 131 countries.

Switzerland offers unparalleled opportunities for outdoor enthusiasts. Ski in the Swiss Alps during winter, hike in the summer, or cycle along scenic routes. Lake Geneva and Lake Zurich are perfect for boating, paddleboarding, or relaxing by the water.

In terms of both geography and population, Switzerland is relatively small. At 41,285 km², it is just as big as the greater Shanghai region in China. Its entire population, at 8.1 million, is the same as that of New York City, and the country’s biggest cities are Bern, Zurich, Geneva, and Basel.

Switzerland is more than just mountains and watches— it is a cultural mosaic filled with surprises. From its fascinating history to quirky laws and culinary delights, this country offers an experience like no other. Pack your bags and prepare to be amazed—you might even leave with a few new Swiss habits! 


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